Friday, April 12, 2024

A Chat With Marc Sebastian About Cruising, Content Strategy, Self Care, Books & Snakes

marc sebastian cruise

Marc and the passengers on the World Cruise are currently travelling through the treacherous waters of the Drake Passage which takes them between South America’s Cape Horn, Chile, Argentina and the South Shetland Islands as they head towards Antarctica. “I’ve been [living on a ship] for the last 12 years of my life,” Christine said in the video. Marc has also been going live, discussing the drama with TikToker users in detail. If I was on this cruise, you better believe I’d be there with a glass of savvy b at all times.

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The week of the January 6 announcement, it sold 247 copies, while the previous week it sold 193—an increase of just 54 copies. (Sebastian's announcement has received 2.6 million views.) The other seven Atria books in the running for Sebastian's World Cruise Book Club all saw decreases in sales for the week of January 6. Several nine-month cruisers told NPR that they feel the drama is coming not from the passengers, but from people watching at home. "It's been fun to kind of just follow what truly feels like a TikTok reality show," said Kara Harms, the founder of a lifestyle travel website who has been posting videos and a now-viral bingo card about the cruise from her home in San Francisco.

marc sebastian cruise

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As soon as Marc Sebastian, a 33-year-old content creator, heard about Royal Caribbean’s nine-month Ultimate World Cruise, which departed in January to travel the world, he knew he had to get on the ship. The TikTok star—who recently disembarked Royal Caribbean’s Ultimate World Cruise after an 18-day stint on its nine-month global tour—is about to answer a question about the experience when our interview is stopped by Whoopi Goldberg.

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To be on board for all nine months, rates start at about $60,000 per person and goes up to $117,600 per person on the higher end. Not everyone who is on the ship is there for the whole time; there are options to go for certain legs of the cruise. In one of his final dispatches from the ship before disembarking, he likened the Serenade of the Seas to "a floating retirement home with a Cheesecake Factory attached."

The TikToker also spoke on how he felt the wardrobe space was too small to fit nine months' worth of clothes, adding to his list of disappointments. However, his trip would last 18 nights rather than the full nine-month marathon. The 'never-before-offered' Ultimate World Cruise by Royal Caribbean set off for its 274-night journey around the globe on December 10, 2023, with a return date of September 10, 2024. On his sixth day on the cruise, Marc took us on a room tour of his $8,500 USD ocean room view. While many of the other tours had been fairly positive, Marc was pretty upfront.

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marc sebastian cruise

They include the accounts of more than two dozen fast-emerging "cruise influencers" on board, as well as a growing handful of content creators across the U.S. and U.K. Who are cross-referencing, synthesizing and analyzing their videos in posts of their own. The viral nature of the nine-month world cruise has gained comparisons to the popularity of Bama Rush, the annual event where young women rushing sororities at the University of Alabama show off their daily outfits online, or the infamous Fyre Festival. The Ultimate World Cruise is a nine-month-long cruise that embarked on on Dec. 10 and is visiting all seven continents across 274 nights.

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He claims that everywhere you go, there’s music playing at all times which truthfully sounds like my own personal hellscape. “Apparently it seemed far-fetched to some that a Black woman (and family) could be a guest on the once-in-a-lifetime experience,” she wrote alongside the TikTok video below. I didn’t,” Sebastian said in a new clip posted Monday which showed him reciting a “list of things I’ve learned about cruising” in his room.

They posted highlight reels of their excursions at ports throughout the Caribbean and South America, the first of hundreds of stops on their nine-month journey around all seven continents. Their videos flooded TikTok almost immediately, captivating viewers at home. He said he had interviewed Adita Larson, a fellow passenger on the cruise who has been thoroughly documenting her time aboard, including incidents such as flooding. "We hope seeing Marc, who is not normally a reader, pick up a book in real time, will inspire others to start reading too," they said.

Man on extravagant 9-month Royal Caribbean world cruise gives shocking room tour that leaves people screaming

Every day, a new person posts videos from the ship or makes videos about what they saw someone else post. Rather than all-out brawls filmed from every conceivable angle, the rise of #CruiseTok has had the unexpected result of creating a floating collab house for creators onboard. TikTokers have hosted their own meetings, done collaborative TikTok Lives, and featured each other in their videos. And that doesn’t just include people who started on the cruise from the very beginning. After Sebastian’s viral video begging to be on the cruise, publishing company Atria Books funded an 18-day stay on the boat, during which Sebastian promised to get the tea on the “characters” onboard, promote Atria’s upcoming release, and paint himself as the reality show villain. Instead, while on the ship, Sebastian found himself teaching the newfound TikTokers how to keep their following going — and instead pivoted his drama content to exposing problems he had with the onboard amenities and the cruise industry at large.

But many passengers say that even if people stop watching, creators on the cruise will still enjoy using their TikToks as a digital scrapbook of their vacation of a lifetime. He set sail on the Royal Caribbean cruise on Dec. 10 for one leg lasting 18 nights. Atria Books sponsored his trip after he mentioned wanting to experience the cruise on his Tiktok. His videos covering the trip have racked up over 600,000 views each on average, with some clips totaling over 2 million. Marc posted a video joking about wanting someone to send him on the cruise to stir up drama and get the “real tea” but then a brand actually said “let’s do it”. Atria Books, a publishing company, sent Marc onboard for 18 days to Antarctica and the Drakes Passage with a stack of books to create what would ultimately become the world’s first real time interactive sponsored brand trip/campaign.

Sebastian has even given out his cabin room number in some of the online arguments, encouraging people to bring their concerns to him in person. Lastly, he was shocked to find out that cruise ships fill their pools with seawater. However, it is quite common for ships to source pool water from the ocean through a process called reverse osmosis, which allows cruise lines to make their own fresh water at sea, which is safe for swimming and consumption. But the marketing stunt has, at the very least, brought the publisher quantifiable visibility. According to TikTok, the #atriabooks hashtag received 98,000 global views between December 12 and January 15, and #thelastone has received 4.8 million views since the Serenade left port. “We publish books for people who read many books a year, and people who read one book a year,” an Atria representative told PW in a statement.

His first video took off, garnering more than 400,000 views, and he's continued posting daily recaps ever since. Each video still opens with a cheery "hey, kids" — only now he's addressing not just his own children, but the 90,000 or so "adopted kids" who now follow him. Oosthuizen, who is working remotely as a regulatory officer for an agriculture company, says she hopes those opportunities — and the chance to be a full-time influencer — will continue even past the cruise. Some, like Amike Oosthuizen, boarded the ship with a sizable social media following already. "I really did think at the very beginning that I was going to find a lot of interpersonal drama within the people," he said. "But unfortunately, they're all so nice — crazy! — and they are all really kind. There's a really amazing sense of community."

“Watching Marc Sebastian on the 9month royal cruise’s updates in the morning like it’s the paper,” one X user posted. “Generally, not a fan of reality shows … but wow am I riveted by Marc Sebastian’s TikToks aboard the Ultimate World Cruise,” said another. He’s also amassed a massive community of readers, quadrupling Atria’s TikTok following with the publicity he’s generated.

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She says he was "extremely respectful" about not filming or posting videos of people without their consent, a practice she recommends for any future influencers who may join the ship. Marc Sebastian, like many people, first started seeing the cruise videos around the holidays. According to Cruising Ducks, the rubber-duck scavenger hunt started in 2018 when a 10-year-old passenger on the Carnival Breeze cruise hid 50 ducks aboard the ship. Sebastian’s videos from the ship included promotion for his book club and Atria Books, as well as brutally honest reviews of day-to-day life. One of his most popular videos is him opening a gashapon as the ship goes through the Drake Passage, accumulating over 13.5 million views. After the video went viral, a “very unexpected and cool brand” reached out to Sebastian and offered a partnership that would put him on the cruise to get all the tea on record.

Interest in the book has jumped significantly, a spokesperson from Atria said, leading to even more hype for the author’s upcoming summer release. Sebastian says he didn’t make any money from the videos he posted on the ship. While he got a budget to book his travel to and from the ship and for his time on the ship, he didn’t monetize any of the 40 videos he posted on the boat, which accumulated over 55 million views. He's not a part of TikTok's Creativity Program Beta and says he didn’t want to monetize the videos because he feels that TikTok doesn’t push monetized videos in the same way they push non-monetized videos. The platform recommends videos to users based on several factors, including looking at their interests and interactions with others. He's kept a captive audience for two and a half weeks, in a media ecosystem that typically eats up and spits out passing fascinations of the public in 72 hours or less.

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